This project involved developing a packaging design that embodies boldness and luxury through careful color and shape selection. The vibrant orange was chosen to symbolize energy and strength, captivating attention and inspiring motivation. Complementing this, a rich black base added a serious and masculine tone, enhancing the premium quality of the bottles.
Incorporating geometric elements and dynamic typography conveyed a sense of precision and movement, aligning with the product's purpose. The sleek, ergonomic shape not only provides functionality for athletes but also ensures the packaging stands out prominently on the shelf.